To show proven enhanced athletic abilities using world class athletes performing above their own abilities. Create a believable story by focusing in on the product itself, explaining and revealing its key functions. Strengthen consumer bonds by sharing insights from world class athletes describing how it feels using adidas Techfit.
A global campaign translated into 14 languages and localized in 18 countries. All dynamic assets were used for an easy adaptation for different markets. The result is a campaign site that looks beautifully designed no matter if you read it in english or japanese. The target group for techfit is somewhat older. Stats has shown us from earlier campaigns that visitors to the site are all about facts and figures. So, the challenge was to create something that can represent adidas from a creative point of view while serving the target group with easy to understand content and facts.