We made it appear sending and receiving money is as easy as emailing and texting. 

THE CHALLENGE

How to market the product, its services and its differentiation features.

OUR APPROACH

Tonality and how the service would seem valuable to millennials was the key for focus when designing the marketing site. We conducted user research on which CTA's were the stickiest and used a very direct and transparent tone throughout. Simple step-by-step instructions illustrate the most important use cases.